The Founder-Led Marketer

Gal Aga: What a CEO Who Just Raised $60M Does on LinkedIn

My job is helping founders succeed on LinkedIn.

Oct 16 • Ben Pines

How Mike Rosenberg Does LinkedIn: 34 Coaching Clients in 4 Months From Posts Against AI

My second analysis of a successful LinkedIn strategy.

Oct 3 • Ben Pines

September 2026

How Anthony Pierri Does LinkedIn: Built His Entire $1.7M/Year Agency From Posts

Here's an analysis I did of 60 of his posts, and what a solo founder can actually copy from them.

Sep 27 • Ben Pines

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The Theory from 1917 That Helps Win the Attention War

I’ve wanted to write this piece for ages. The concept of Estrangement constantly comes to mind during conversations and whenever I think about creating…

Sep 17 • Ben Pines

August 2026

The Hands-on Guide to Getting More Impressions on LinkedIn

Stuck at near-zero LinkedIn impressions? 8 questions to find what's broken, and 6 fixes I've used to get reach moving again.

Aug 30 • Ben Pines

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Solopreneurs, Before Doing Marketing, Do This

In this post, I share a method for figuring out what to focus on in your marketing.

Aug 3 • Ben Pines

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June 2026

The New Framework for Online Attention, Adapted for AI

Everybody is selling you the same strategy for LinkedIn success. For most founders, it doesn't work, and here's why.

Jun 6 • Ben Pines

May 2026

Marie Martens Is the LinkedIn Model That Founders Have Been Missing

If you are a micro-SaaS founder, you should learn from the LinkedIn strategy of Tally's CEO.

May 21 • Ben Pines

April 2026

The Two Kinds of Personal Brands: Ethical Founders vs. Hustle Founders

What I learnt from Louis Theroux documentary about founder marketing.

Apr 19 • Ben Pines

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Balancing Outreach and Content Efforts As a Solofounder

I've seen founders stop posting because they need leads. This post is the cure.

Apr 8 • Ben Pines

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March 2026

AI Is Making You Indecisive. This Is My Antidote For Founders.

I had a really important insight regarding AI this week.

Mar 29 • Ben Pines

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My Base and Bursts Method That Can Solve Your Marketing Over-Commitment

Here’s the method I developed to help busy solopreneurs stay consistent with their content efforts.

Mar 12 • Ben Pines

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