The Founder-Led Marketer

Solopreneurs, Before Doing Marketing, Do This

In this post, I share a method for figuring out what to focus on in your marketing.

Aug 3 • Ben Pines

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June 2026

The New Framework for Online Attention, Adapted for AI

Everybody is selling you the same strategy for LinkedIn success. For most founders, it doesn't work, and here's why.

Jun 6 • Ben Pines

May 2026

Marie Martens Is the LinkedIn Model That Founders Have Been Missing

If you are a micro-SaaS founder, you should learn from the LinkedIn strategy of Tally's CEO.

May 21 • Ben Pines

April 2026

The Two Kinds of Personal Brands: Ethical Founders vs. Hustle Founders

What I learnt from Louis Theroux documentary about founder marketing.

Apr 19 • Ben Pines

2

Balancing Outreach and Content Efforts As a Solofounder

I've seen founders stop posting because they need leads. This post is the cure.

Apr 8 • Ben Pines

2

March 2026

AI Is Quietly Making You Indecisive. This Is My Antidote For Founders.

I had a really important insight regarding AI this week.

Mar 29 • Ben Pines

3

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My Base and Bursts Method That Can Solve Your Marketing Over-Commitment

Here’s the method I developed to help busy solopreneurs stay consistent with their content efforts.

Mar 12 • Ben Pines

1

February 2026

How to Write Great Content When You’ve Had a Really Boring Week

A process for extracting insights you’re actually proud of, even from a week that felt like total grunt work.

Feb 16 • Ben Pines

1

A Complete System for Founder Marketing

This week, I’m doing something crazy. I’m sharing my entire system.

Feb 5 • Ben Pines

1

January 2026

How To Market Your Services Correctly in 2026

Here I explain how solopreneurs marketing their service-based business should come up with their Big Workflow and Big Idea.

Jan 26 • Ben Pines

6

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Being in the Know: My Automated Workflow for Industry News Curation

Founders who publish posts about news and trends get attention. This is how I do it.

Jan 15 • Ben Pines

2

The Systematic Framework for Audience Research

My framework simplifies the process into four fundamental questions, making audience understanding attainable.

Jan 8 • Ben Pines

2